Focus ST “Heightened Reality” Video
Ford requested a showcase of specific features for the 2015 Focus ST that would be engaging and shareable on social media. I was thrilled to art direct this project, as it marked a creative shift from the more traditional videos we had previously produced for the Ford website.
Seeing the analytics return was exciting—the results far surpassed those of our earlier video and animation work! It was fulfilling to push both our clients and ourselves to explore new creative avenues.
A man has a blissful moment in his Focus ST. It pans out to show he is only driving through a roundabout.